Channel 10 claimed a victory over channel 7 in the TV ratings war when their show Masterchef’s Sunday night beetroot challenge toppled Channel 7’s interview with a beetroot in the ratings.
“We are so happy with this result,” said a Channel 10 executive. ” I mean we paid $4.99 a kilogram for fresh beetroot and won the ratings. Whereas Channel 7 paid $150,000 for beetroot that was past it’s expiry date and well look how that ended up.”
When pressed on whether they had paid too much for the much hyped Barnaby Joyce interview a Channel 7 spokesperson said: “We did ring around and according to Gina Rinehart $150,000 to buy Barnaby Joyce was a steal. And we were like who wouldn’t want to hear Barnaby Joyce talk about his sex life on national TV. Well turns out we got this one wrong.”
“Thankfully enough journalists and twitterers tuned in so we did get some value back.”